By Rick Thomas, Business Advisor
Earlier this year I wrote an article on Walmart's abysmal experiment with small box stores and the importance of brand promise in a business.
Recently I had an opportunity to expand on the subject in a podcast with Brandon Laws, Marketing Manager with XeniumHR. We took a much deeper dive on the subject, covering a lot of ground beyond the Walmart discussion.
I've included the link to the podcast below. Enjoy...