Brand Promise Round #2...Into the Weeds

By Rick Thomas, Business Advisor

Earlier this year I wrote an article on Walmart's abysmal experiment with small box stores and the importance of brand promise in a business.

Recently I had an opportunity to expand on the subject in a podcast with Brandon Laws, Marketing Manager with XeniumHR. We took a much deeper dive on the subject, covering a lot of ground beyond the Walmart discussion.

I've included the link to the podcast below. Enjoy...

Click here to listen >>