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Brand Promise Round #2...Into the Weeds

Brand Promise Round #2...Into the Weeds

Earlier this year I wrote an article on Walmart's abysmal experiment with small box stores and the importance of brand promise in a business. Recently I had an opportunity to expand on the subject in a podcast with Brandon Laws, Marketing Manager with XeniumHR. We took a much deeper dive on the subject, covering a lot of ground beyond the Walmart discussion.